What is This? T-Shirt – XS by ADAMJK®
What is This? T-Shirt – by ADAMJK®
What is This? T-Shirt – by ADAMJK®

What is This? T-Shirt Made to Order ⓘ

Regular price $ 38.38

Initially just a quick joke, this Joy Division "Unknown Pleasures" parody is a commentary on the nature of re-appropriation and ownership, particularly online.

It's also a comfortable t-shirt that you can wear to cover your upper body!!!! The bootleg that's so popular it's been bootlegged itself, available from the one idiot guy who came up with it (me).

"Profoundly clever" Peter Saville

Over the years this shirt has received a lot of media attention, even being bootlegged itself. Every time I try to stop making it available people ask for it. Selling this shirt got me out of a really difficult financial situation when I first printed them in 2013. I feel a lot of gratitude to the power of one silly idea. So it's here to stay! A funny joke and weirdly now a relic of early-2010s Tumblr culture too.

White ink on a super-soft black Bella + Canvas 100% cotton unisex t-shirt with a tear-out tag. See size chart for more information.
  • 100% combed and ring-spun cotton
  • Fabric weight: 4.2 oz (142 g/m2)
  • Shoulder-to-shoulder taping
  • Side-seamed 

This item is made to order and ships separately. Please allow an extra 2-7 business days. More details.